Owner of Rose Cottage Doggy Daycare and Luxury Hotel part of DogLand Ltd

Hi I’m Dawn Brown a Yorkshire lass originally from Sheffield. I was 13 when I began my work with dogs! Volunteering for free in our local kennels…I was given all the poo jobs literally!! However, from that early age I had a passion for dogs and knew I could revolutionise the way kennels are run, what I didn’t know was how I would achieve this!! As a young girl I dreamt of owning the best kennels in the UK! Guess what!! 

I won Kennel of the year award 2021 in the whole of the UK!! and I am nominated again this year fingers & Paws crossed

Dreams can come true! What’s your dream??

I have always had a positive outlook on life and always been a entrepreneur at heart.  Always the one to find a solution to the problem! Growing up on a council estate with very little money, I came from very humble beginnings.  I’m very grateful for my upbringing because it has given me a great start in life, although at the time I didn’t see this and at 15 I had to get a paid job, contributing to my family and unfortunately it wasn’t working with dogs!!

It wasn’t till later in life 2010 in fact that I started on my own journey with dogs.  A major life lesson hit me like a tonne of bricks!!

I was told by my late father a hardworking coal miner, plant worker, crane driver all round genuine man told me that he had just 6 months to live! Always being an outside girl with my old man walking dogs mending cars, bikes, allotments, riding horses etc etc, you can imagine the sharp pain I felt knowing I was losing him to cancer.  In the 6 weeks he lasted after his diagnosis he taught me that small acorns grow mighty oaks and that I was the small acorn! He told me to stop messing about working for others doing jobs that just paid the bills and gave me no sense of passion or purpose… just as he had done all his life!

‘Dogs’ he said go follow your heart and work with dogs now is the time!!


Rose Cottage Doggy Daycare | Dog Kennels in Sheffield

Reality check!! Life is too short!

With my young daughter in tow, I took a job in Leicester working in a boarding kennels.  I learnt everything!! I gained qualifications and skills with hoodless of experience!  I was living my best life…. BUT….Something didn’t sit quite right… ethically I couldn’t carry on, what I saw back then on some occasions gives me goosebumps even now! I was and still am determined to change how kennels are run!!

So, I left heading back for my hometown with just a few possessions and Lilly!! I was a single mum moving back to Sheffield with £500 savings in my pocket it was make it or break it time!!

I bought a van the biggest pile of cr*p you can imagine for the money I had!

Me and Lilly painted the bonnet pink because this was at the time her favourite colour, today this is still part of my branding. The van sounded like chitty bang bang and was noticeable because of the sound and the pink bonnet nether the less me and Lilly

built up our own dog walking business Walkiz, I gained trust and soon built a loyal customer base.  I was determined to revolutionise how kennels were run I just again didn’t know the full plan but everyday worked towards the goal!! I started to do day care for my walking clients and then home boarding.

Fast forward to 2017!

I met the most incredible guy that saw my passion for dogs, and he gave me the golden ticket!!

An opportunity I had only ever been dreaming of all my life.

I moved in to johns home Rose Cottage set in 5.5 acres of grass paddocks and dis used barns.  I had the vision to create DogLand!!!!

Just like we take our kids to LEGOLAND Disneyland, Flamingo Land I was to create a space that had never existed before for dogs.  So DogLand was born!!!

Research, planning, hard work, long days and nights many tears much laughter, sacrifices and all sorts but happy to say we got there!

My background before was mainly in ‘Traditional Kennels’ and I knew I wanted to open my own business to make a positive change in the industry. Revolutionising the way kennels are run using technology and innovation.

I could see there was little or no stimulation for the dogs and many are kept in kennels for long periods throughout the day only being walked once a day.

That’s why at Rose Cottage we lead the pack in that we have created many paddocks each designed to stimulate your dog both mentally, physically emotionally and socially.

We have an Agility paddock, Chillout barn, Puppy areas, indoor and outdoor play areas, play barn and our new addition the Splash Zone again this is designed to stimulate your dog and movement in the water helps to work all the muscles without gravity pushing down on their joints.

There are also our Fields of Freedom which can be hired for either 30 or 60 minutes, they are both enclosed and fully secure, so your dog can be safe running free off the lead. One even has agility equipment to give your dog a good exercise and stimulate their minds also.

We have a Suds Station a self wash doggy hut so you can clean your mucky pooch using our facilities and products!

We have a comprehensive system in place that’s ever evolving with technology to store customers details and keep connections strong with them and keep the personal touch which our clients love!

We don’t want to be big and corporate we are staying small and personal and are aiming to be franchising in the UK very soon so other doggies and owners can experience DogLand.

My beloved Dad use to said to me ‘From small acorns grow mighty oaks’ and that has always stuck with me.
There is still lots more to come, and I am constantly working on DogLand so watch this space. The oak tree is still growing!! So is my amazing team who have recently won accolades for their passion and determination!!

I’m one girl living the dream literally! I don’t need an alarm clock my passion and drive gets me up!
Remember while your away on holiday so is your furry pal, having the time of their life at DogLand.  Why? Because we really do “love your dog as you do!”

Leading the pack always

Dawn 🐶 


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